Thanksgiving has traditionally been one of the least commercialized holidays out there. This beloved day known for feasting, family, football and relaxation is however, followed up by one of the most celebrated shopping days of the year, Black Friday. Black Friday has become very well known and popular over the last few decades and is now recognized as the official kick off to the Christmas shopping season. Black Friday is also a day that shoppers love because of the very special sales and promotions that are enticingly offered by retailers.
Retailers have long been trying to motivate shoppers to get out and begin their Christmas shopping the day after Thanksgiving. Some of the larger department stores (like Macy’s) started holding big parades in order to lure people out on this day and attempt to get them into the Christmas spirit. These types of events were a very effective method of Christmas advertising and tended to put people in a mood to shop!
By the 1930’s the day after Thanksgiving was promoted heavily by retailers as the first day of the Christmas shopping season, but this day was not officially known as “Black Friday” until many years later. The term “Black Friday” has a couple of potential sources. Some say that retailers refer to the day after Thanksgiving as Black Friday because it is the day that their sales/numbers go from being in the red to being in the black. Another possible source of the phrase “Black Friday” has nothing to do whatsoever with retail sales. Sometime back in the 1960’s, Philadelphia police officers supposedly nicknamed the Friday after Thanksgiving Black Friday because of the serious traffic jams, crowded sidewalks and general overpopulated chaos that was caused by the throngs of Christmas shoppers out and about in the city on this most favored shopping day.
So how big of a deal is Black Friday to both shoppers and retailers? Here are some startling statistics about this most epic shopping day.
- Over 135 million people will shop in retail stores on Black Friday.
- In 2012, about 11.2 billion dollars was spent in retail stores on Black Friday alone.
- The most popular items that shoppers are looking for on Black Friday are electronics, video games, clothing and computers.
- Believe it or not, Black Friday is not the busiest shopping day of the Christmas season. This honor generally goes to the Saturday before Christmas, so apparently procrastinators still rule!
- Retailers expect about 12.3% of their annual sales to occur on Black Friday.
- 31.2% of Black Friday shoppers will arrive at stores to shop at 5 a.m. or earlier.
Black Friday sales, deals and promotions have gotten so popular in some places that as you read this, you can bet that at some stores there may already be folks camping out, wanting to be one of the first people in line in order to score great Black Friday deals. Many folks are fans of online shopping, thus avoiding the crowds and the Black Friday insanity altogether while shopping from the comfort of home. For many shoppers, however, the annual ritual of Black Friday shopping is an annual part of their Christmas season tradition. To those brave souls out there who are unafraid to face the massive crowds, long lines and mild insanity of this fabulous day of deals, we say Happy Shopping! Don’t forget to check out our own set of very special Black Friday specials--and to get one of these, you don’t even have to leave the house.
Happy Thanksgiving and Happy Black Friday from your friends at Halloween Express!