From Wikipedia:

G.I. Joe is a line of military-themed articulated "action figures" produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (USMC). The term "G.I." was incorrectly thought to stand for "Government Issue" and became a generic term for US soldiers, especially ground forces. The development of G.I. Joe led to the coining of the term "action figure."
The G.I. Joe trademark has been used by Hasbro to title two different toy lines. The original 12-inch line begun in 1964 centered around realistic soldier action figures. This line was known as Action Man, and later Action Force in the United Kingdom, which evolved into a separate entity. In 1982, the line was relaunched in a 3 3/4-inch scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Organization. This franchise has spawned numerous comics, cartoons and films.

GI Joe: The Rise of Cobra, is set ten years in the future. The film is an origin story, showing the rise of the Cobra Organization. Director Stephen Sommers said, "For people who know nothing about it, it'll make sense. And to people who love this stuff, it'll show where they all came from." The film focuses on Duke (Channing Tatum) and Ripcord's (Marlon Wayans) induction into the G.I. Joe Team, providing the audience's point-of-view. Locations include the Arctic, Paris, Moscow, Washington, D.C., Australia and the Sahara. The G.I. Joe Team is based in the Pit, while it was indicated Cobra Island will appear.

Visit the official GI Joe website!

Visit the GI Joe: The Rise of Cobra Movie website!