Makeup Basics

Both men and women have used makeup for centuries. The Ancient Egyptians were known to use various substances as cosmetics. Kohl was used to outline and shape the eyes and give them drama. Unguent is a hydrating substance that was used to soften the skin and to make it supple. It seems that even the ancients realized the importance of beautiful skin and sultry eyes!

During the middle ages, the look of very pale skin became popular. Pale or white skin was associated with wealth and social stature and women went to great lengths to make their skin appear as pale as possible. It was not unheard of for women to make themselves bleed in order for their skin to appear very pale! During the Italian Renaissance, women were using substances on their skin as cosmetics that actually were toxic. Arsenic and lead were not uncommon to be used and it was not surprising that eventually many fell ill from utilizing these toxins as part of their cosmetic routine. Eventually the use of cosmetics began to be associated with sickness and poor health because many who were regular users did eventually become ill.

During the Victorian Era, women were very proper and the use of cosmetics fell dramatically and was largely associated with prostitutes and actresses. A sickly look was common and aside from “pinching one’s cheeks” to get a little color in them, the use of cosmetics was minimal aside from rosewater, honey, oatmeal and egg yolks. Parasols were used to keep what little skin was visible out of the sun.

Today’s makeup application has come a long way since those early days, and the makeup that is available to create Halloween looks covers a wide gamut. Our huge collection of professional makeup products will offer you everything you may need to create any imaginable makeup look, from those that are truly frightful and ghoulish to those that are more seductive and sultry. Our wide selection of professional colors and products is going to take your Halloween makeup to an entirely new level. Base coats, colors, various kits as well as great makeup removers are all here to add to your Halloween makeup kit!