Rainbow Brite was introduced by Hallmark Cards in 1983; with the animated television series starting the following year.
Rainbow Brite made her animated debut in a syndicated prime-time special, "Peril in the Pits," first aired on June 27, 1984. Two more two-part specials were subsequently made, "The Mighty Monstromurk Menace" and "The Beginning of Rainbowland."
In April 1986, Rainbow Brite became a regular series, as part of DIC's weekly syndicated Kideo TV block; eight new episodes were made for this run. Rainbow Brite remained part of the Kideo TV lineup until May 1987.
In the beginning a little orphan girl named Wisp is taken by an unknown force to the Colorless World. She must find the Sphere of Light, but upon doing so, she befriends a sprite, Twink, and a majestic white horse known as Starlite. She rescues the seven Color Kidsof the rainbow and finds the Color Belt, which is the tool she needs to bring color to the land. After using it to defeat the King of Shadows ( Evil Force and the Dark One), an evil hooded being with twitchy fingers, the unknown force renames Wisp as Rainbow Brite. Along with the Color Kids and Sprites she lives in Rainbow Land and is in charge of all the colors on Earth.
The Color Belt needs colored Star Sprinkles in order to work. Each Color Kid is in charge of his/her respective color, and their Sprites mine Color Crystals from the Color Caves, which are turned into Star Sprinkles by a process much like using cookie cutters. In the 2009 release, the color belt still functions, but Rainbow Brite and the other Sky Powers have scepters as well.
The movie Rainbow Brite and the Star Stealer, made in 1985, added a magical planet of light named Spectra, which is also called the diamond planet. All the light in the universe must pass through Spectra before coming to Earth. The Dark Princess causes problems when she tries to wrap ropes around Spectra to steal a giant diamond, which blocks out the light and throws Earth into a permanent winter.
In the 80's, Mattel produced most of the dolls and Rainbow Brite merchandise. The 2004 master toy licensee was Toy Play and Nick Jr. was the TV station that advertised those Rainbow Brite products. As of 2008, the master toy license belongs to Playmates Toys and they released their first line of Rainbow Brite toys in January 2010.
The 2004 18" Talking Rainbow Brite doll produced by Toy Play (the toy division of Hallmark Cards) names the colors of the rainbow, but leaves out green. Upon contact, Toy Play indicated that the doll would be fixed for any future production runs, but there were no future production runs by Toy Play.