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Tom Arma Costumes Enters Exclusive
Retail Relationship with Halloween Express


Tubac, AZ and Owenton, KY   November 15, 2007 — The entire line of Tom Arma Costumes will be available exclusively from Halloween Express retail stores across the U.S. and on www.HalloweenExpress.com starting November 16, 2007. The Tom Arma Costumes and Halloween Express are a great match. The Arma Costumes have been extremely successful in previous retail settings for almost two decades, limited four years ago by the Arma's to online sale only, to ensure customers receive an original costume the new partnership will bring the costumes back into the brick-and-mortar world.

Exclusivity arrangements between manufacturers and retailers can represent important value-offerings and a major differentiation of product to consumers. Manufacturer control and a retailer like Halloween Express with a commitment to quality combined with the assurance of top-level customer service ensures the very best experience for shoppers. Tom and Julie Arma are able to micro-manage Tom Arma Costumes so the consumer is the ultimate beneficiary. "Just one look at the quality of our costumes compared to the rest of the field, and you know our philosophy pays off.", says Julie Arma."

American born Tom Arma has been known as the "most published baby photographer in the world" since 1997. Inspired by his "Please Save The Animals" series that aimed at bringing International attention to ecological issues, babies costumes of monkeys, lions and even flamingos have been developed for retail with size ranges expanded to include up to the 4-5 year old. Quality is key with the Tom Arma costumes and the Arma's have worked to ensure that no detail is overlooked.

More than just costumes, Tom Arma partners with the National Wildlife Federation® which adds "critter facts" to Tom Arma Signature Collection™ animal costume packages as part of their shared interest in ecological awareness and preservation. Combine the heirloom quality in addition to the beauty of the costumes, consumers have reacted well and driven the costumes' huge popularity. The Wall Street Journal recognized this years ago when they called Tom Arma "...the Armani of the kiddy costume world."

Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Halloween Express' merchandise assortment is updated annually to ensure that the latest product trends, as well as the tried-and-true best sellers and licensed product are part of the merchandise mix. Adding Tom Arma Costumes to the product selection is a huge move, especially because of the exclusive arrangement. Consumers will only be able to purchase the highly popular Tom Arma Costumes at the seasonal Halloween Express stores and year-round from www.HalloweenExpress.com.


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